Right now, we’re issuing “Double Down” alerts for three incredible companies, and there may not be another chance like this anytime soon.
Please see today’s earnings report for more information about these measures. Listeners should be aware that the change in Organigram’s year-end effected in fiscal 2023 resulted in fiscal 2023 containing 13 months and Q4 fiscal 2023 containing four months. On this call, to more accurately reflect period-over-period comparisons to the regular and current periods in fiscal 2024, references to fiscal 2023 and Q4 fiscal 2023 will be to the unaudited and unreviewed 12-month and three-month periods ended September 30th, 2023. Listeners should also be aware that the company relies on reputable third-party providers when making certain statements relating to market share data.
Unless otherwise indicated, all references to market share data are sourced from Hifyre in combination with data from Weedcrawler, provincial boards, retailers, and our internal sales figures. Today, we’ll be hearing from key members of our senior leadership team, beginning with Beena Goldenberg, chief executive officer, who will provide opening remarks and commentary; followed by Tim Emberg, chief commercial officer; and Greg Guyatt, chief financial officer, who will review our quarterly commercial and financial results for Q4 and fiscal 2024. With that, I will now introduce Beena Goldenberg, chief executive officer of Organigram Holdings, Inc. Please go ahead, Ms.
Thank you, Max, and good morning, everyone. Thank you all for joining us today. This has been an exciting year for Organigram, marked by tremendous achievements, steadfast execution, and significant milestones that underscore the strength of our business. Our fiscal 2024 was punctuated by four consecutive quarters of expanding net revenue, rising adjusted gross margins, and a full-year adjusted EBITDA growth of 55% over prior year, an accomplishment in any business environment.
But these achievements are not made in isolation, and I want to take a moment to recognize the exceptional contributions of our Organigram teams across all departments and roles. Their unwavering dedication and innovative ideas have driven this success. Before diving into the specifics of our Q4 performance, let’s take a brief look back at some of the key highlights of fiscal 2024. In Q1, we secured a strategic investment of $124.6 million from BAT at a share price of $3.23, representing an almost 100% premium over our market price at the time.
This was no small feat, particularly given the challenging capital market environment for cannabis investments. This investment was a clear testament to BAT’s recognition of our operational strengths and shared vision for tomorrow. The investment helped establish our $83 million Jupiter Fund, with which we are now actively investing in international cannabis growth opportunities, setting the stage for long-term global expansion. In Q2, we conducted our first flower shipment to Germany through our supply agreement with Sanity Group, a leader in the German cannabis market.
Similarly, our inaugural U.K.-bound medical flower shipment signaled our growing footprint in Europe. Alongside these achievements, we signed new supply agreements in Australia and the U.K. These efforts highlight our commitment to diversifying international revenue streams and entering more high-growth markets. We also made our first Jupiter investment into U.S.-based Open Book Extracts, our second U.S.
investment to date. Our work with OBX provides us with a platform for efficacy testing and R&D while giving us valuable insights into the U.S. market, where we are evaluating potential entry into the U.S. through hemp-derived products.
In Q3, our international strategy gained further momentum. Our $21 million Jupiter investment in Sanity Group allowed us to deepen our presence in Europe, particularly in Germany, a market that has grown by a factor of approximately three to four times since the expanded medical program came into place on April 1st of this year. It is believed that the medical market has significant growth left with estimates that could reach a minimum of EUR 1 billion to ranges as high as EUR 3 billion in three years. In addition, just this past week, the German Federal Ministry and Minister of Food and Agriculture approved the plan to allow research-focused commercial cannabis pilot programs to test legal and regulated access to cannabis for consumers.
While there’s no guarantee that Sanity Group will obtain these pilot program licenses, Sanity is prepared to submit applications for licenses in Frankfurt, Hannover, and Berlin. Finally, Q4 capped off the year with strong adjusted EBITDA of $5.9 million and an impressive adjusted gross margin of 37%. We also held the No. 2 market share position in the Canadian cannabis market and finished the year with 7.6% market share in September, a testament to our brand strength, operational efficiency, and consumer trust.
Notably, we consolidated gains in key provinces, including Quebec and British Columbia, and achieved year-over-year growth in our recreational shipments of 17.6%, far outpacing market growth. Q4 also delivered on the innovation front. At our Center of Excellence located in our Moncton facility, BAT Organigram personnel have worked together since the establishment of our product development collaboration three years ago on the next generation of cannabis products and science. Now, the first innovation from the PDC was launched in Q1 fiscal 2025 in the form of our fast-acting soluble technology, aka FAST, for ingestible products.
The $3 million pharmacokinetic study we conducted is believed to be the largest clinical study ever undertaken to evaluate the effects of cannabis products on humans. And it enabled us to substantiate a consumer claim on packaging of up to 50% faster onset and nearly two times higher effect. Beyond the strong Q4 performance, a landmark development occurred subsequent to the year-end. On December 6th, we acquired Motif, the largest private licensed producer in Canada by market share.
This accretive acquisition, which represents a transformative step for Organigram’s domestic business, has approximately $86 million in run rate net revenue, resulting in nearly $250 million in pro forma net revenue. Motif’s strengths lie in two rapidly growing ready-to-consume categories: vapes and infused pre-rolls. These are high-priority growth areas for us, and the acquisition has instantly bolstered our ranking in these segments while propelling us into the position of Canada’s No. 1 licensed producer by market share.
Our previous gap in vape has been addressed as, following the acquisition, Organigram now represents over 20% of the category. At the same time, our ranking in pre-rolls has been strengthened, resulting in, post acquisition, Organigram claiming the No. 1 market positions in both of these categories. Beyond market share, the acquisition is expected to result in compelling operational synergies.
We anticipate $10 million in cost savings within 24 months as we integrate Motif’s brands and operations. Moreover, Motif’s two facilities in Aylmer and London, Ontario will enhance our capabilities on several fronts. The Aylmer facility has efficient extraction operations that will provide us with lower distillate costs as well as diamonds from hydrocarbon extraction. Organigram will now supply some of the necessary extraction inputs, replacing a portion of their third-party flower and trim purchases.
The London facility is centrally located — is a centrally located warehousing and logistics hub that will provide supply chain synergies and benefit our flow-through SKUs in Ontario and optimize Western Canada fulfillment, delivering greater value to our customers. In addition to filling our portfolio gap in vapes and reinforcing our position in pre-rolls, Motif is a well-run business with an experienced and passionate team, generating 15 consecutive quarters of positive adjusted EBITDA. We’re very excited about integrating Motif into our business and solidifying our position as Canada’s top licensed producer. Now, let’s get into some of our performance metrics for the quarter and fiscal 2024.
Throughout fiscal 2024, we remain focused on four key objectives: the continued growth of our domestic business, which Tim will expand on shortly; the expansion of our international sales and global footprint; increased production efficiency and margin expansion; and building on our strong financial performance, which I’ll leave for Greg to discuss. I’m pleased to report that we successfully delivered on each of these objectives. On the international front, Organigram expanded its global reach in fiscal 2024 to eight international supply partners, diversifying our customer base to reduce some of the quarter-over-quarter volatility we have seen historically. As new partners ramped up, what we saw this year was sequential net revenue expansion in every quarter.
Our EU-GMP audit was completed on November 18th. Upon receiving the certification, which we expect will happen in early 2025, our international sales are expected to become immediately more profitable as GMP flower commands a higher price. And we anticipate our supply partners will turn to us more frequently to satisfy their demands as this will result in quicker availability into the market. In addition, our supply agreement with Sanity Group stipulates increased volumes as of the time we become certified.
Now, I’d like to shift our focus to some of our operational wins. In Q4, we harvested over 23,000 kilograms of flower, representing a 10% increase year over year. Driving the increased capacity is an average yield per plant of 186 grams in Q3 and Q4. The increased yields contribute to lower cultivation costs and higher efficiencies at scale, although yields can fluctuate from time to time depending on cultivar mix.
Our plant science teams have continued to hone our production practices, and they have seen how incremental changes can have a large impact on yield and potency, thereby enhancing our competitiveness in the market. In Q4, we began converting our grow rooms to a day-night paradigm, optimizing off-peak power usage. This was implemented in 25% of our garden, with plans to roll out this to the entire facility throughout 2025 and will contribute to our cost savings initiatives. Further, our investment in Phylos has resulted in additional benefits from seed-based cultivation.
In Q4, we achieved 9% of cannabis harvests from seeds and 22% by the end of calendar 2024, contributing to a reduction in cultivation costs and increased cultivation capacity. The company expects to further leverage lower-cost seed-based technology by targeting approximately 20% of harvests from seeds in fiscal 2025 with monthly fluctuations between 15% and 30% depending on the cultivar requirements. The benefits of seed-based technology are evolving. As we shift our breeding programs more toward stabilized F1 seeds, we will be able to consistently cultivate strains with very specific traits.
Our Moncton facility also houses advanced, automated pre-roll and packaging production capabilities. Early in fiscal ’24, we fine-tuned these production processes after completing significant capital projects in fiscal ’23. These gains resulted in the production of over 55 million pre-rolls in fiscal ’24 and supported Organigram’s rapid growth in the category. At our dedicated edibles facility in Winnipeg, we produced 41.5 million gummies in ’24, an increase of 38% over the prior year.
We also completed two key efficiency initiatives. We added in-line active dosing to our gummy line and optimized our shift structure, resulting in over $1.5 million in annualized savings. Finally, in Lac-Superieur, we harvested 1,900 kilograms in fiscal ’24, and we’ve seen yield and potency increases throughout the year as our cultivation ramped up. This expansion has allowed us to further support our Quebec business.
Our hash production also increased to 1.1 million units produced versus 700,000 in fiscal ’23. Driving this increase was a second ultrasonic knife being added to our rip strip production process. All told in fiscal 2024, Organigram experienced efficiency gains and savings across all three of its facilities. At this point, I’d like to turn the call over to Tim to discuss our commercial updates for Q4 and fiscal 2024.
Tim Emberg — Chief Commercial Officer
Thanks, Beena. Organigram was one of the few top LPs in Canada who managed to grow market share in fiscal year ’24 compared to fiscal year ’23. Organigram expanded its overall share of the Canadian market by 0.6 points, finishing the fiscal year with a 7.6 market share in September, the highest market share we achieved all year, and 7.3 for full-year fiscal ’24. This translated into a year-over-year growth in our adult rec shipped sales of plus 17.6%.
This is approximately three times the market growth in Canada based on the latest Hifyre data. We are extremely proud of these results as share growth and share gains like these are really tough to capture in this industry. This is not only a great reflection of our amazing commercial team and feet on the street, but our entire organization from end to end played a key role in this success. As Beena mentioned, we moved into the No.
2 market share position in Q4 prior to our acquisition of Motif and becoming the No. 1 player nationally. There were several contributing factors to our strong fiscal year ’24. First and foremost, we returned to growth in our flower business.
This was extremely important to us being a top flower producer. We gained 0.4 market share points in flower in fiscal ’24 and reached a 9.5% overall flower share. This was heavily driven by our Big Bag O’ Buds brand, which grew at 25% year over year versus just 2% growth in the overall large-format segment. Our increase in quality on Big Bag and the strengthening of our overall value creation to consumers helped tremendously.
This also allowed us to take price on this brand, which is something you don’t see very often in this industry. Number two, we expanded our pre-roll business significantly. This is our strategy going into fiscal ’24. We went from the No.
6 position in fiscal ’23 to the No. 3 position in fiscal ’24 and gained a whopping 2.4 market share points year over year. We hit 7.2% market share in infused pre-rolls and 6% for regular pre-rolls. The third driver to success was we continue to hold dominant position in both gummies and hash with 20.9% and 22.6% market share, respectively, in fiscal ’24.
With hash, our increase was really driven by our SHRED X rip strips, where we saw 76% year-over-year growth in shipped sales. True innovation like rip strips not only helps with further illicit market conversions but makes the piece of the pie bigger. Based on our latest insights, 40% of consumers who tried rip strips were new to the hash category altogether. This is amazing to see.
And finally, as one of the top innovators in the space, we launched seven new SKUs in fiscal ’24. We worked very closely with our provincial board partners to ensure that our mix was not only optimized in this province, but it helped deliver the right products to our retail partners and meet the needs of consumers. This also allowed us to generate the highest revenue per SKU possible. From a regional perspective, we saw material growth in regions in Q4.
In Quebec, we hit our highest market share ever of 9.9% in September, growing almost one full share point year over year. In Saskatchewan, we more than doubled our market share and went from 3.2% to 7.9% in fiscal 24. Our most impressive gains, however, were made in B.C. this year.
We rose from the No. 11 position to the No. 5 market position and increased our share by an impressive 1.4 points overall. Our growth in B.C.
is expected to be further bolstered by our integration of Motif’s portfolio, which has been strong in Western Canada. We maintained our position as the No. 1 player in Atlantic Canada. And in Ontario, one of the most competitive markets in the country, we reached a 7.5% market share in September.
From a brand standpoint, Organigram’s flagship brand, SHRED, continues to grow with over $225 million in retail sales in fiscal ’24. Under the SHRED brand, consumers can enjoy gummies, hash, milled flower, pre-rolls, and vapes. As one of Canada’s most beloved and recognized cannabis brands, SHRED currently accounts for almost 60% of Organigram’s total market share. With the Motif acquisition, we bring another powerhouse brand on the Organigram umbrella.
box hearts. BOXHOT’s last 12 months retail sales topped $158 million and accounted for two-thirds of Motif’s total market share. BOXHOT is now the second biggest brand in Organigram’s portfolio, and we’re extremely proud to have them in the family. The combined portfolio results has Organigram holding No.
1 positions in vapes, pre-rolls, hash, milled flower, and concentrates while being a top three player in every other major category. Geographically, Organigram is now No. 1 in all regions with the exception of Quebec, but we are looking forward to future discussions with the SQDC as they begin expanding into the vape category. As we head into fiscal ’25, we will continue to focus heavily on ready-to-consume categories, which include gummies, pre-rolls, IPAs, and vapes.
With that, I will now hand it over to Greg to discuss our financial performance.
Greg Guyatt — Chief Financial Officer
Thank you, Tim. To reiterate Max’s comments at the beginning of the call regarding our change in fiscal year and fiscal 2023, the comparison periods of fiscal 2023 and Q4 fiscal 2023 will be presented as the unaudited 12- and three-month periods ended September 30th, 2023, unless otherwise indicated. With that said, we had a strong Q4 and fiscal 2024 and delivered on the guidance we reiterated throughout the year of higher gross margins, higher net revenue, and higher adjusted EBITDA year over year. In Q4, net revenue grew by 10% sequentially and 22% year over year to $44.7 million.
In the quarter, the sequential increase in net revenue was driven by an increase in international sales and growth in our domestic recreational business. As mentioned earlier, our recreational shipped sales increased by 17.6%, a growth rate significantly higher than that of the market. At the same time, our gross margins have seen improvements owing to higher yields, increased operational efficiencies, and consistent product quality on both the sequential and year-over-year basis. While yields and THC content will fluctuate over time and at this point are somewhat dependent on business needs, the trend we have seen over the last two years has been larger yields and higher potency.
We averaged 131 grams per plant in fiscal 2022, 158 grams in fiscal 2023, 175 grams in fiscal 2024, and are pleased to report a record-breaking Q4 this year with yields reaching 187 grams per plant. As yields increase, we spread our fixed costs over larger volumes, resulting in better unit economics in cultivation and higher capacity. We expect yields to continue to be high, although it is somewhat dependent on our cultivar mix, which again may cause fluctuations from time to time. Our adjusted gross margin rate has continued to improve, attaining 37% in Q4 compared to 36% in Q3 and 20% in Q4 of last year, an improvement of 17 percentage points year over year.
The combination of higher sales and higher adjusted gross margin rate in Q4 resulted in an increase in gross margin dollars of over 130% year over year to $16.5 million. The increase was attributable to several factors, including lower cultivation and post-harvest costs, higher international sales, reduced inventory provisions, and lower depreciation resulting from impairment charges recorded last year. Included in the efficiency gains was the achievement of 9.1 million out of our $10 million cost savings target for the year, with the remainder expected to be realized in the first half of fiscal 2025. Regarding our operating expenses in Q4, we saw a sequential decrease of 11% to $16.9 million primarily due to lower R&D and share-based compensation costs.
Adjusting for the impact of impairments on PP&E and goodwill in Q4 fiscal 2023, on a year-over-year basis, our operating expenses decreased by 13% in Q4 largely due to lower general and administrative costs associated with lower technology and costs related to our ERP project, lower insurance costs, professional fees, depreciation and amortization, as well as lower R&D. As a result of our increased sales, improved margins, higher international sales, and lower operating expenses, we are pleased to report strong adjusted EBITDA of $5.9 million in Q4 compared to $3.5 million in Q3, an increase of 69%. Full-year adjusted EBITDA increased 55% to $8.4 million from $5.4 million in fiscal 2023. Net loss this quarter was $5.4 million compared to a net loss of $26.6 million in the same prior-year period.
This reduction in net loss versus the comparative period is primarily due to higher adjusted gross margins and lower impairment charges than in the current quarter as well as gains on investments in associates and changes in fair value of derivative liabilities and financial assets. From a cash flow perspective, net cash provided by operating activities was $8.9 million in Q4 compared to a use of $8.5 million in the prior-year period. The improvement was primarily due to higher recreational cannabis revenue and reduced costs realized during the quarter. Cash used in investing activities was $22.4 million, which was primarily driven by the investment in Sanity Group.
This compares to cash used in investing activities in Q4 of fiscal 2023 of 1.5 million. On the topic of cash, we are pleased to reiterate that we continue to have a strong balance sheet. As of September 30th, 2024, we had a total cash position of $133.4 million, including both restricted and unrestricted cash, and negligible debt. Our pro forma cash position, including restricted cash, as of the close of our Motif transaction and the final 41.5 million BAT follow-on investment tranche is approximately $120 million.
Note that the restricted cash balance represents the remainder of the PDC funding from BAT as well as cash earmarked for Jupiter pool investments. On the topic of Motif, this accretive acquisition enhances our net revenue and earnings potential through the growth of our Canadian market share and the $10 million in cost synergies that we have identified thus far. We expect half of these synergies to be realized in fiscal 2025. In addition to the completion of our $10 million cost savings target from last year, we have identified additional efficiency optimizations for fiscal 2025 from continuing to fine-tune our cultivation methods, increased international sales, as well as higher margins associated with the EU-GMP certification.
With our strong year-end results demonstrating increasing operational efficiency and opex savings, a trend of higher sales, higher margins, and higher international footprint, we expect that fiscal 2025 will be another year of growth for Organigram. While we will be investing in our business to ensure a seamless integration of Motif over the next few quarters, we anticipate stabilizing our gross margins above 35% and to generate positive adjusted EBITDA in most future reporting periods, with full-year adjusted EBITDA in fiscal 2025 expected to exceed that of fiscal 2024, along with positive cash flow from operations. This concludes my comments. I’ll now turn the call back to Beena.
Beena Goldenberg — Chief Executive Officer
Thank you, Greg. This year has been a testament to our ability to execute with precision, innovate boldly, and navigate an evolving cannabis landscape with resilience and foresight. From expanding our international footprint to solidifying our leadership in key domestic categories, every achievement has brought us closer to our vision of setting the gold standard in the global cannabis industry. As we move into fiscal 2025, our priorities and focus remain clear: driving growth in ready-to-consume categories and international shipments, enhancing operational efficiencies, and leveraging our strategic acquisitions to deliver sustained value to our shareholders.
With a robust foundation in place, market-leading brands, a focus on advocacy to shape a sustainable industry, and our strong team, we are perfectly positioned to capitalize on emerging opportunities and to continue delivering exceptional results. Thank you for your continued interest in Organigram as we embark on this exciting next chapter. I will now open the call to questions.
Thank you. We will now begin the question-and-answer session. [Operator instructions] Your first question today comes from the line of Aaron Grey from Alliance Global Partners. Your line is open.
Aaron Grey — Analyst
Hi. Good morning, and thank you for the questions. Congrats on the nice quarter and again on the acquisition of Motif. I want to start off on Motif and dive a bit deeper into some of the potential synergies, right? So, you spoke to on top of potential of Quebec with vapes, as well as some cost synergies in terms of the extraction.
I wanted to dig deeper because I know you guys had, you know, been working with BAT with the program in terms of its own innovation with vape that BAT has. So, I want to, you know, dive a bit more in terms of how you believe you can leverage the core competencies of Motif as well as vape to really drive further innovation within the vape category in cannabis. Thank you.
Beena Goldenberg — Chief Executive Officer
Sure. Thank you, Aaron. And just — we have been doing a lot of work on vape innovation not just at the PDC, but we also have the investment in Greentank on their Quantum Vape technology. And really, what we’re looking for with the Motif acquisition is leveraging their credibility in the vape category to help us integrate these innovations into our portfolio.
We found it, at Organigram, we needed to do some innovation to get in, but it was a tougher position when we had very little presence in the vape category. We certainly plan to leverage the expertise of the Motif team to help us build the right kind of programs to launch this innovation into the marketplace. So, that is certainly a plan. But just further to your comment earlier in terms of synergies, besides ingredient cost inputs that we certainly see benefits, there are opportunities to leverage the centralized location warehouse in London, which will allow us not only to benefit from the SKUs that have — that are in the flow-through for Ontario to get into customers more quickly, obviously, fulfilling out of Ontario versus New Brunswick is a big advantage.
But also, for both the Organigram and Motif team, getting faster fulfillment into Western Canada is a big advantage that that central location will provide us. Besides that, we see other opportunities of leveraging our strength in Atlantic Canada to help bring in Motif products there. There are some customers that we have stronger relationships than they do, and so we could leverage those relationships to help get their products launched. And similarly, they have stronger position in Western Canada.
So, we see opportunities to expand our presence, our net revenue from both through the combination of this acquisition, and we continue to find other synergies like lower insurance costs, leveraging our data programs with our customers, those kind of things that we will be continuing working on to deliver on the 10 million of synergies expected in this acquisition.
Aaron Grey — Analyst
Thanks so much for that. Helpful. And then just second question for me, just embedded within the outlook commentary that Greg touched on earlier in the prepared remarks, can you provide any color in terms of your thoughts on the overall Canadian market for growth that you expect given that we’ve seen some acceleration in growth in the market this year as well as fragmentation, how much you expect that to remain? So, your embedded expectation within your own for OGI as we look toward 2025 and for the broader industry in Canada. Thank you.
Beena Goldenberg — Chief Executive Officer
Yes, sure. So, overall, we’re looking at the forecast for the industry in Canada to grow about 4% in the next year. So, certainly, slowing in order of overall market unless there is some significant regulatory change that could either unlock better movement from the illicit market or perhaps some more on-premise opportunities. So, for now, slower growth expected in the industry.
Where we see the opportunity is that we have a stronger base. We see the provincial boards looking to rationalize their lineups to make sure we have — they have the most productive SKUs. And it’s something that Organigram has always done. As Tim mentioned, we continue to optimize our portfolio to get the highest revenue per SKU.
So, we expect that in the next year. As less SKUs are available in the different provinces, we will be able to steal share from some of the smaller players that have perhaps been around longer than they should have given their slower turns per SKU. So, this is something that we see an opportunity. We expect that there might be some further rationalization in the industry.
You know, capital markets are still tight. There’s some smaller players out there that will struggle as debt comes due. We have a strong balance sheet, and we expect to leverage our relationships between our ours and Motif’s to really not only grow with market or outpace the market but to steal share from those that are struggling or maybe not as focused on cannabis anymore and gives us an opportunity to really expand our market position.
Aaron Grey — Analyst
That’s helpful color there. Thank you for the color. Congrats again in ending 2024 on a strong note, and best of luck in 2025. Thank you.
Your next question comes from the line of Frederico Gomes from ATB Capital Markets. Your line is open.
Frederico Gomes — Analyst
Good morning. Thanks for taking my questions. Congrats on the quarter. First question on international markets.
We’ve seen that many other LPs are also investing and trying to get into those markets. So, just curious, do you see any risk that these markets get more competitive, and you could see some price compression or just being harder and harder to grow internationally given the Canadian LPs are ramping investments into those markets? Thanks.
Beena Goldenberg — Chief Executive Officer
Yes. Thank you, Fred, for your question. There is no question that a lot of LPs are looking to international markets because the growth there is, number one, faster than currently expected in Canada. But also, obviously, those sales don’t incur the higher excise duties that the Canadian business does.
So, it’s higher-margin product. Do I anticipate more competitive situation? Absolutely. We’re seeing it in some of the markets that there is more competition. But what we really see as an opportunity, obviously, getting our EU-GMP certification that we expect to get within the first quarter of 2025 is that we will be able to see a higher price than what we’re currently selling into the market.
So, there’s not many companies out there that have that certification. So, others are going through converters. And by getting our certification, not only would we be able to avoid the delays that go through converters, but we’ll become more of an interesting supplier to several of the international customers. But also, for us, this is an opportunity with Sanity Group as part of the agreement that we had through the investment with them was to increase the amount of supply to them once we have the certification.
So, we see this as a big opportunity. And in terms of your comment in terms of the sales, right now, there’s a big demand in Germany and in Europe, in many of the international markets as they ramp from being restricted to just being medical to maybe in, some cases, some pilot recreational programs. Just Germany, in particular, as an example, you look at today, they currently anticipate that about 0.5% of their population are cannabis patients. And you compare that to Israel that’s at 2% or Australia that’s at 3.5%, and there’s such significant opportunity just on the medical side in Germany before you even consider the possibility of those pilot programs that were enacted, at least announced last week.
So, we see significant upside. We have great-quality product. We have enough volume. So, there’s a lot of small craft players in Canada, but they can’t supply the volumes needed in international markets nor are they EU-GMP certified.
So, yes, there is more competitive pressures out there, but we see it as a big opportunity going into next year.
Frederico Gomes — Analyst
Thanks for that, Beena. Second question on your FAST emulsion technology and the claims that you’re able to put in the packaging. Just curious what the feedback so far you’re getting from consumers. Are they able to differentiate your product just given the claims and the technology so far? And do you see any opportunity to license the technology or to use that in other markets, specifically in the U.S.? Thanks.
Beena Goldenberg — Chief Executive Officer
Yes. No problem. So, I’ll let Tim answer the question about reaction in the marketplace first, and then I’ll come back to you on opportunities in the U.S.
Tim Emberg — Chief Commercial Officer
Thanks, Beena. So, we’re really in the early stages of launch. We just did our initial pipeline, and we’ll have distribution out to eight provinces within the next week. So, early indicators are extremely positive at street level and from BAT tenders and what we’re hearing back from consumers.
So, I can say that there’s been a lot of R&D behind this technology, and it’s as advertised. So, the feedback so far is very, very positive. We’re ramping up production to ensure we can meet the demand, and we’ll probably have more of a robust feedback in the coming weeks.
Beena Goldenberg — Chief Executive Officer
And just to wrap on your question, Fred, the FAST technology, we’re very excited about it. It is IP that we’ve worked on at the PDC, and we are absolutely looking at how to leverage that IP into specifically the U.S. market in the hemp delta 9 space. We know that the technology works fast, works very well for both gummies and for beverages.
And we also know that the hemp delta 9 market in the U.S. is really a way to get into the U.S. market in a compliant way, and we’re looking forward to going into those kind of segments, the ingestible areas with a differentiated product using our FAST technology.
Your next question comes from the line of Pablo Zuanic from Zuanic and Associates. Your line is open.
Pablo Zuanic — Analyst
Thank you. Good morning, everyone. Let me just follow up on that last question. So, I see a — when you talk about the U.S., you’re talking mostly about hemp-derived.
I understood the Jupiter Fund. But when you see Canopy Growth with Canopy USA guardrail structure and you look at SunStream SNDL with SunStream USA, there seem to be more Nasdaq-listed Canadian LPs that are finding a way to get exposure to plant touching U.S. assets. And here you are with the Jupiter Fund, a very strong balance sheet, just focusing on hemp.
So, can you give more clarity? Why shy away from THC right now? Thank you.
Beena Goldenberg — Chief Executive Officer
Sure, Pablo. So, I don’t think we’re saying we’re shying away from THC touching. It’s just not as a direct opportunity as the hemp delta 9, which is — it’s a low-hanging fruit kind of way to enter the U.S. market because it’s compliant, because recently, that Mary Miller Amendment was not included in the Farm Bill.
So, we clearly are watching the regulations there. In terms of Jupiter Fund, look, our approach has always been, with any of our investments, looking for active investments where we can see some benefits. So, when we invested in Phylos, we got not only access to THCV high-concentrated strains for the Canadian market, but we also got the seed-based technology. With the investment in OBX, we have a team that could help us on testing efficacy in the U.S.
market that we obviously can’t do from Canada. And so, while we look at Canopy USA and we look at SunStream, they’re more investment, longer-term investment strategies and not actively benefiting today’s business. And we’d like our investment dollars to work both for the future in terms of growth but also for today. And so, you know, finding a way to get into plant touching might be more around leveraging our IP, things like our FAST technology that, while will work on, certainly, the hemp delta 9, will also work in the regulated space, looking at how we work leveraging some of the other IP we’ve developed in the PDC.
So, that’s our approach right now. It doesn’t preclude us from looking at some of those other structures, but it is, for us, the easier way in, the way we can actually consolidate revenue from the U.S. and make it work harder — our money work harder for us in the shorter term.
Pablo Zuanic — Analyst
Thank you. That’s very clear. Look, I’m just shifting gears. With the Conservatives, I think, up 20 points in the polls, what do we know about Poilievre’s stance on cannabis? We are getting news on potential excise tax changes, but should we be concerned about big reversals coming in cannabis policy if the Conservatives take control of the government next year?
Beena Goldenberg — Chief Executive Officer
Well, that’s — I — it’s a forward-looking guess, I would say. Here’s our position. We certainly are a strong supporter of our C3 Industry Association, and we are reaching out to the Conservatives to really talk about our industry. While historically, the Conservatives haven’t been as supportive, this is an industry that grew from effectively nothing six years ago to over $5 billion on the recreational legalization.
The Liberal governments helped legalize it, but the truth is the Liberal government hasn’t really been listening over the last several years as many recommendations have gone to address the flawed excise duty approach. And that was highlighted by the Standing Committee on Finance, the Competition Bureau, the Cannabis Act review. Everybody said something had to be done on the excise tax to get a sustainable industry that would not only make sure that it met the health objectives, so safe product available, but keeping money out of the illicit market. And unfortunately, we haven’t seen any response from the Liberal government on that.
The finance — the economic statement that came out on Monday did reference the possibility of moving to a national stamp. That would certainly help the industry and avoid some of the challenges on forecasting and inventory management. But that is still — it’s for the 2025 budget that might not ever happen. So, the reality is we start again with the Conservative government.
We are big business that offers lots of jobs, good tax revenue. And the Conservatives typically are friendly toward business. And we are working to reach out to understand their position on cannabis. We’re looking for them to fix some of the things that the Liberals have left broken still in this — in their legalization.
So, while the legacy that the Liberals will have is legalizing cannabis, there is an opportunity for the Conservatives to fix the errors and really get this thing right moving forward. So, we look forward to having those discussions.
Your next question comes from the line of Yewon Kang from Canaccord Genuity. Your line is open.
Yewon Kang — Analyst
Hi. Good morning. Thank you for the question. So, my first question here is regarding the adjusted EBITDA margin this quarter.
Obviously very nice to see the sequential improvement and the reduction in overall opex. Just wanted to ask about looking ahead to fiscal year 2025, are you guys expecting this opex level in Q4 to remain stable throughout? I’m just looking for some commentary here to help us think about the expectations for this line item going forward. Thank you.
Greg Guyatt — Chief Financial Officer
Good morning, Yewon. Thanks for the question. And we’re obviously really happy about the strong EBITDA margins that we achieved. I think looking into 2025, we expect EBITDA to be overall higher.
And to achieve that, expenses will be relatively stable. Although I will point out that as a result of the Motif acquisition, we will be doing some investment to make sure that that — that the transaction gets integrated effectively. And then on the margin front, as I mentioned, we’re expecting 35% on average looking into fiscal 2025, relatively stable and obviously looking at the cost synergies as well from the Motif acquisition, of which we think 5 million will be realized this year.
Yewon Kang — Analyst
Got it. Thank you. And just the second one here is regarding the international segment look ahead to next year. Obviously, Germany has seen pretty significant growth this year with the legalization that was enacted back in April.
How are you guys thinking about perhaps potential additional growth opportunities in that market given that the government’s second pillar plan to introduce the retail model is currently stalling, and there may be regulatory delays in terms of forming a government there? Thank you.
Beena Goldenberg — Chief Executive Officer
Sure. So, first of all, the German market is growing quite considerably even if they don’t get to the pilot — sort of the recreational pilot programs. We see, just from the medical market, opportunities. Right now, it’s growing, whatever, four to six times higher.
So, there’s lots of demand. What you hear from most of the players in Germany is that they have less sales on the table. They haven’t had access to enough flower. The delays in getting flower through the converters into the market has been challenging for them.
There’s lots of out-of-stocks when you — when the medical patients are looking to procure their products. So, we see the opportunity in Germany is huge. There’s lots of demand. And with our relationship with Sanity, we not only have some products there that are performing very well, some of our strains, but they’re also looking for more inputs, more flower.
And once we get our EU-GMP certification, we expect that not only will we be able to supply them more product directly, but the agreement from the investment, once we get our certification, that we will be providing 30% of their needs into the German market. So, even if the recreational pilot projects stall, and at this point, our understanding is if the pilot programs are agreed to in advance of the next government forming, there’s unlikelihood that they will go backwards on that. So, we’ll wait and see. As I mentioned in my remarks, Sanity has — will be putting in applications for three cities, for Hannover, Frankfurt, and Berlin.
And we feel that they have a strong likelihood of achieving some of those pilot projects because of their experience in Switzerland where they currently run two and have that experience. That being said, we’ll wait and see if they do get those cities. But even if it just stays as a medical market, the demand is high. And at this point, there is almost more opportunity to ship than available flower capacity to send.
So, this is going to be an interesting year as we continue to see growth in the international markets.
And that concludes our question-and-answer session. Ms. Beena Goldenberg, I turn the call back over to you for some final closing remarks.
Beena Goldenberg — Chief Executive Officer
Well, thank you, everybody, for joining our call today. We’re extremely proud of the results that we had in fiscal 2024. We’re excited about the Motif acquisition that we completed subsequent to the quarter-end and the integration and the opportunity that it presents us as we go into fiscal 2025. We know it’s mid-December, and everybody is looking at a holiday season coming up.
So, I just want to wish everybody a happy, safe, and healthy holiday season. And we look forward to updating you on our Q1 results in February. Thank you for joining our call.
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Organigram (OGI) Q4 2024 Earnings Call Transcript was originally published by The Motley Fool