IN the midst of the winter chill, the New Year’s Day holiday is ticking down. Despite temperatures plummeting to new lows across places, the enthusiasm for travel and consumption in China is rapidly heating up, turning the “cold resources” into a “hot economy.” Experts noted that the Chinese economy remains on the trajectory of accelerating recovery, with new growth drivers continuously emerging which keeps fueling the momentum well into 2024. Data from major travel platforms has indicated a comprehensive recovery for both domestic and cross-border tourism. First-tier cities like Beijing and Shanghai, along with the snow-covered Harbin in northeast China’s Heilongjiang province and the warm south China’s island province of Hainan, are among the top destinations for New Year’s travel. The booking volume for tourism products has seen exponential growth amid the frigid air. Register to read this story and more for free . Signing up for an account helps us improve your browsing experience. OR See our subscription options.

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